Capture
The bridge between the physical and digital worlds. GS1 data carriers encode identification keys into barcodes, QR codes, and RFID tags — enabling machines to read product data in milliseconds.
Every Scan Tells a Story.
Data capture is the mechanism that transforms static product identification into actionable, real-time information. When a barcode is scanned at a Saudi supermarket checkout, a warehouse dock, or a hospital pharmacy — data flows instantly into digital systems, eliminating manual entry and human error.
GS1 data carriers come in multiple formats designed for specific environments: linear barcodes for high-speed retail scanning, 2D DataMatrix codes for pharmaceutical serialization, and RFID tags for bulk inventory management without line-of-sight scanning.
The future is GS1 Digital Link — a QR code that connects consumers directly to rich product information, authenticity verification, nutritional data, and brand experiences, all through a simple smartphone scan.
Key Components
Linear Barcodes
The classic barcode you see on every retail product worldwide. EAN-13 (used in KSA) and UPC-A (used in North America) encode the GTIN for lightning-fast point-of-sale scanning. Over 10 billion scans happen globally every single day.
Application Identifier Barcodes
An advanced linear barcode that encodes not just the GTIN, but also batch numbers, expiry dates, serial numbers, and weight. It is the standard for logistics labels and regulated supply chains.
GS1 DataMatrix
A 2D barcode that packs massive amounts of data into a tiny space. Mandatory for SFDA pharmaceutical serialization in Saudi Arabia. It encodes GTIN, serial number, batch, and expiry — enabling full drug traceability from manufacturer to patient.
GS1 Digital Link QR Code
The next generation of barcodes. A single QR code that works at the checkout scanner AND connects consumers to dynamic digital content — product pages, nutritional info, authenticity checks, and brand experiences. One code, infinite possibilities.
Electronic Product Code / RFID
Radio Frequency Identification enables scanning without line-of-sight. Read hundreds of tagged items simultaneously. Transforming inventory management in Saudi retail, logistics, and healthcare with real-time visibility.
From Physical Product to Digital Data
Choose Your Carrier
Select the right data carrier for your use case — linear barcode for retail, DataMatrix for pharma, RFID for logistics, or Digital Link for consumer engagement.
Encode Your Data
Embed your GS1 identification keys (GTIN, GLN, SSCC) along with supplementary data (batch, expiry, serial) into the chosen carrier format.
Print or Apply
Generate high-quality barcodes for product packaging, shipping labels, or embed RFID tags directly into products or pallets.
Scan & Activate
Every scan triggers instant data capture — updating POS systems, warehouse management, regulatory databases, and consumer-facing applications in real time.
Why GS1 Data Carriers Power the World's Supply Chains
Lightning-Fast Processing
A single barcode scan replaces 20+ keystrokes of manual data entry. RFID can read 1,000+ items per second without line of sight.
Zero Error Rate
Manual data entry has a 1-in-300 error rate. Barcode scanning achieves 1 error in 36 trillion characters scanned.
SFDA Compliance
GS1 DataMatrix is the mandated carrier for pharmaceutical serialization in Saudi Arabia. Non-compliance means market exclusion.
Consumer Engagement
GS1 Digital Link QR codes turn every product into a digital touchpoint — connecting consumers to rich brand experiences.
Real-Time Visibility
Every scan creates a data event. Track products from factory to shelf in real time across the entire Kingdom.
Future-Proof Technology
GS1 standards evolve with technology. From 1D barcodes to RFID to Digital Link, your investment is always current.
Data Capture Powering Every Sector
Retail & E-commerce
10 billion daily scans at checkout. EAN/UPC is the universal language of retail.
Healthcare & Pharma
SFDA-mandated DataMatrix for drug serialization, patient safety, and recall management.
Logistics & Warehousing
GS1-128 and RFID for automated receiving, picking, and shipping across KSA.
Consumer Goods
Digital Link QR codes connecting every product to rich digital consumer experiences.
