With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.
Imagine a world with...
- Opportunities to enter the purchase cycle anytime, anywhere
- Easy access to nutritional information, recipes, product instructions and more
- New methods of customer behaviour analysis
- Mobile coupons
- A traceability tool for both large and small trading partners
... this is only possible if standards are defined
Standards ensure that information is accessible and readable by any phone and by any mobile network operator. The definition of common rules will facilitate the rapid adoption of the technology and increase speed to market of this innovation.
GS1 MobileCom Brochure
This brochure explains why GS1 is active in mobile, how the GS1 MobileCom Community is structured and how businesses can benefit from an approach to mobile services based on open standards.
Download the GS1 MobileCom Brochure now